Your center of operations for your online business is your website. However, if you must scatter your online presence all over the web, it is important to integrate social networks in carrying out advertising, gaining market positioning as well as achieving promotional effects. As good as it is to establish your business presence in major social networks such as Facebook and Twitter; it takes a lot of dogged effort and consistency to maintain your pace of participation (which brings you popularity) on these networks. The good news is that several tools and techniques have been provided to help you reduce the task, by integrating your website with your social networks’ pages.
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