21 Jun 2012

Googles New Search Engine Optimization

Google’s New Search Engine Optimization (SEO) Naming the algorithm “Penguin
As it appears, SEO may likely take another turn in 2012, with the ‘Google Penguin’, which is a code name for the new Google Algorithm update launched initially on April 24, 2012. The entire essence of this update is to decrease SER (Search Engine Ranking) of websites that do not adhere to Google’s Webmaster Guidelines – these are sites that employ black-hat Search Engine Optimization techniques such as cloaking, keyword stuffing, content duplication, and taking part in link schemes.

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