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Venturing into blogging may appear daunting. But, here’s the simple truth; blogging is among the easiest ways to become part of the online community. If you are asking the question ‘how should you blog?’, then it means you are ready to leverage valuable tips for blogging effectively. So, here are top tips that would enable your blog to be positioned for success;
Tip 1: Spell Out Your Goals
If you do not spell out your goals for blogging, you will end up beating about the bush or blogging aimlessly. If you are able to state your goals for the blogs you want to create, then you are already on your way to successful blogging. Some of the questions you can ask yourself in order to help set your blogging goals include;
These questions and more will help you set goals for your blog, both short-term and long-term goals. Thus, what you intend to achieve with your blog in 3-6 months (short-term goal) or 2 years and more (long-term goal) should be clearly defined and if possible written out. Subsequently, you will design, create and promote your blog along the line of your stated goals.
Tip 2: What Audience are You Targeting?
If you determine what audience you are targeting with your blog, then the entire design as well as content of your blog will be such that would appeal to your audience. For instance, if you are targeting people who desire to lose weight, your blog design and posts should meet and even surpass their expectation in terms of valuable tips for attaining their weight loss goals.
Tip 3: Stay Consistent with your Blogs
Do not forget that your blog represents your image and unique message in the eyes of your audience. It’s just like your brand, so do not move away from your line of brand and your brand’s message when designing and creating content for your blog. Keep the image and message (your brand) consistent through the contents you post and any other activity connected to your blog. You will easily gain readers’ loyalty and generate traffic by staying consistent with the message of your blog.
Tip 3: Show the Readers They are Valuable
It’s a two-way thing, as your readers keep coming to read (reflecting loyalty), you also have to reflect their own value by employing some strategies. Thus, ensure that your blogging is a two-way conversation. Extend invitation to your audience for participation by requesting for comments and questions from your readers. This is a great way to keep the flow of the conversation, and to show that you value your readers.
Also, other tips such as being visible, being persistent, improving your blogging skills, taking risks and commenting on other people’s blog posts will help you achieve success with your blogging.
If you’ve not integrated content writing into your online business plan, you don’t need to wait any longer; this is because content works wonders indeed when it comes to generating traffic to your website. Ongoing content remains one of the top ‘evergreen’ tools for online marketing that brings effective result. It is easier to reach out to a wider audience through ongoing content writing. As you produce high quality articles and circulate them through article directories, under the relevant category, your website will be in for uncontrollable traffic as readers follow the URL in the content to your business site.
Let’s examine three top reasons why article writing is important:
As mentioned earlier, when it comes to generating traffic naturally and massively, content writing is an evergreen tool. Specifically, articles help an online business marketer to generate targeted traffic since your articles will target those that are in need of what your business has to offer.
Ongoing content creation can help you generate quality traffic through various mediums. One of such major ways is article directories and other spots online where you can submit your articles, with the privilege to include your business profile (e.g. URL, company name and other essential details) in an ‘author’s resource box’. Subsequently, readers can get specific info about your business and link to your website through the URL provided in the author’s resource box. This is why you must provide high quality and relevant contents, such that the readers would not be able to resist and would not delay in clicking the URL to your website.
Another way you can generate targeted traffic through ongoing content creation is‘re-publishing’ of your content by other websites in your niche. However, your content must be unique and also provides great value before it can get such attention. The websites republishing your high quality content will include your URL, so that readers can link back to your website. Each time someone links back to your website, respect with the search engines is established, and your chances of ranking high on search engine result pages also improve significantly.
Another great benefit of ongoing content creation is instant promotional opportunities. There are some article marketing services that enable you to promote your business directly in your articles. By so doing, you can instantly introduce your offering (product or service) to your readers who are most likely to be potential customers. However, you need to initiate a means of achieving this without sounding too ‘promotional’ upfront. So, you will identify a problem or felt need of your target audience in the article and proffer an effective solution. Now, the link to the solution will point to your website where the reader will land by following the URL. However, such article marketing service will usually have rules to link embedment on your content, which you must abide to.
As you continue in ongoing quality content creation in your niche, each valuable article you produce and distribute adds additional boost to your credibility. In essence, you gradually become an authority in your niche. Subsequently, you will eventually become a center of solution in your niche.
Indeed, ongoing content writing is an important tool in online marketing that guarantees quality result at all times.
Google’s New Search Engine Optimization (SEO) Naming the algorithm “Penguin
As it appears, SEO may likely take another turn in 2012, with the ‘Google Penguin’, which is a code name for the new Google Algorithm update launched initially on April 24, 2012. The entire essence of this update is to decrease SER (Search Engine Ranking) of websites that do not adhere to Google’s Webmaster Guidelines – these are sites that employ black-hat Search Engine Optimization techniques such as cloaking, keyword stuffing, content duplication, and taking part in link schemes.
Is it true that you are almost always kept over by an absence of exact insider facts or even fundamental learning?
Don’t give up. You are not apart from everyone else.
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